Getting into RIA and family office inboxes can be a real challenge! Especially when you're doing it at scale
Here are a few tips to help you reduce bounce rates and get more engagement:
1. Create your own email list: Use a trusted data source to build your email lists
2. Keep your email list clean: Make sure to remove inactive email addresses from your list regularly. You can use a tool like ZeroBounce, or NeverBounce
3. Avoid mailing unwanted emails: Get consent thru opt-in forms before emailing a cold list whenever possible
4. Check for spelling mistakes: Misspelled emails can get listed as spam and come off as unprofessional
5. Use a reputable email service provider: Ensure your email service provider is industry leading and using industry best practices
6. Track your email bounce rate: Monitor your bounce rate to make changes when negative trends occur
7. Maintain a consistent sending schedule: Don't send too many emails in a short period of time, but don't send emails once a year... stay consistent
8. Create a concise and simple email subject line
9. Send emails with a personalized sender name and address: Unique sender email addresses can improve deliverability
10. Avoid using URL shorteners
11. Use an email automation tool: Automate removing inactive emails, unsubscribe, bounces
12. Based on engagement, segment the email list into groups: Segment your lists based on engagement. Don't send emails to people who aren't interested in receiving them
Did we miss anything? Share any tips you've found to help improve your bounce rate!