1️⃣ Sending Too Many Emails Too Soon
Ramping up your email volume too quickly can harm your sender's reputation and lead to your emails being marked as spam.
2️⃣ Ignoring Engagement Rates
Low open and engagement rates are red flags for ESPs. Focus on sending emails to recipients who are likely to engage positively.
3️⃣ Using Unverified Email Lists
Sending emails to unverified or outdated lists can result in high bounce rates and negatively impact your sender's reputation.
4️⃣ Lack of Authentication
Not setting up proper email authentication can lead to poor deliverability and your emails being marked as fraudulent.
5️⃣ Repeating Content
Using repetitive or identical content in your warmup emails can trigger spam filters. Diversify your email content to include different subjects, body texts, and formats.
6️⃣ Inconsistent Sending Patterns
Erratic or inconsistent sending patterns can cause suspicion among ESPs. Establish a consistent sending schedule and stick to it, gradually increasing your email volume over time to build a solid sender reputation.