Below is a list of general cold email best practices of do's and don'ts of cold email marketing.
DO:
- Segment your list so it is not too large
- Personalize the subject line and body
- Test your emails before hand if possible in a email scrubber/tester if possible
- Avoid SPAM trigger words (a few examples include Free, Offer, Trial)
4 free sites to check how spamy your email might be/ check your deliverability:
https://spamcheck.postmarkapp.com/
https://mxtoolbox.com/deliverability
- Avoid using all CAPS or explanation points (!!!) anywhere in subject or body
- Include an opt-out link
- Check and monitor your Domain: check to see if you've been black listed https://dnschecker.org/ip-blacklist-checker.php
DON'T:
- Include too many hyperlinks
- Include too many pictures
- Include ANY attachments on a cold outreach
- Email too many individuals at the same company at the same time/ in the same campaign
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